The popularity of sports betting in Kenya has grown significantly over the past few years. This is attributed to several factors, including the increased availability of mobile money, increased connectivity and the rise of online gambling.
The vast majority of Kenyan gamblers now use mobile money to place their bets. A December 2021 survey by GeoPoll found that 84% of Kenyan youth polled had tried betting and one-third reported betting on a daily basis.
Kenyans love betting on sports, and the country has more than 30 land-based gambling establishments. These include casinos, video gambling machine halls, and horse racing tracks. In addition to these traditional games, online sportsbooks and poker sites offer a variety of wagers on popular international sports.
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